ИЗУЧЕНИЕ ЯЗЫКОВ :: BUSINESS ENGLISH :: NEGOTIATIONS 06b

 

Audio

 

Negotiations

Переговоры
 

 

Диалог 2:
4.07  Exercise 1
4
.08  Exercise 2
4
.09  Exercise 3


Exercises for dialog 2  

Диалог 2

Упражнения к диалогу 2. Постарайтесь ответить самостоятельно, хотя бы одним-двумя словами.

Exercise one

Упражнение 1

Please repeat the following sentences.

Пожалуйста, повторите следующие предложения.

I think the question on everyone's lips is "how to market the product."  

We must offer the right marketing mix to our customers.

 
This product has boosted our profit margin by forty percent.  
   

Exercise two

Упражнение 2

Please listen to the following expressions and choose the correct definition.

Пожалуйста, послушайте следующие выражения и выберите верное определение.

We must offer the right marketing mix to our customers.  
"To offer the right marketing mix" does this mean  
1) to try different marketing strategies?  
2) or to combine marketing strategies effectively?  
   
"To offer the right marketing mix" means  
"to combine marketing strategies effectively".  
   
This product has boosted our profit margin by forty percent.  
"To boost our profit margin" does this mean  
1) to increase profits  
2) or to make profits decrease?  
   
"To boost our profit margin"  means  
"to increase profits".  
   
People tend to shop-around more.  
"To shop-around" means  
1) people like to go shopping in lots of different places  
2) or people carefully compare product prices when they go shopping?  
   
"To shop-around" means  
"people carefully compare product prices when they go shopping".  
   

Exercise three

Упражнение 3

Please listen to the dialog again, paying particular attention to the marketing strategies for "silkies".

Пожалуйста, послушайте диалог опять, уделяя особое внимание маркетинговой стратегии для "шелковички".

Then answer the following questions. Затем, ответьте на следующие вопросы.
   

Are the sales figures for "silkies" in America very good?

 
Yes, "silkies" has boosted the company's profit margin by forty percent.  
   
Is the rag trade in the UK doing well?  
No, it isn't. Many companies have gone to the wall.  
   

What is the price per yard of the fabric in America?

 
The price is twenty dollars per yard for wholesalers.