ИЗУЧЕНИЕ ЯЗЫКОВ :: BUSINESS ENGLISH :: NEGOTIATIONS 06b
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Negotiations |
Переговоры |
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Диалог
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ИЗУЧЕНИЕ ЯЗЫКОВ :: BUSINESS ENGLISH :: NEGOTIATIONS 06b |
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| Exercises for dialog 2 | |
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Диалог 2 |
Упражнения к диалогу 2. Постарайтесь ответить самостоятельно, хотя бы одним-двумя словами. |
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Exercise one |
Упражнение 1 |
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Please repeat the following sentences. |
Пожалуйста, повторите следующие предложения. |
| I think the question on everyone's lips is "how to market the product." | |
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We must offer the right marketing mix to our customers. |
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| This product has boosted our profit margin by forty percent. | |
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Exercise two |
Упражнение 2 |
| Please listen to the following expressions and choose the correct definition. |
Пожалуйста, послушайте следующие выражения и выберите верное определение. |
| We must offer the right marketing mix to our customers. | |
| "To offer the right marketing mix" does this mean | |
| 1) to try different marketing strategies? | |
| 2) or to combine marketing strategies effectively? | |
| "To offer the right marketing mix" means | |
| "to combine marketing strategies effectively". | |
| This product has boosted our profit margin by forty percent. | |
| "To boost our profit margin" does this mean | |
| 1) to increase profits | |
| 2) or to make profits decrease? | |
| "To boost our profit margin" means | |
| "to increase profits". | |
| People tend to shop-around more. | |
| "To shop-around" means | |
| 1) people like to go shopping in lots of different places | |
| 2) or people carefully compare product prices when they go shopping? | |
| "To shop-around" means | |
| "people carefully compare product prices when they go shopping". | |
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Exercise three |
Упражнение 3 |
| Please listen to the dialog again, paying particular attention to the marketing strategies for "silkies". |
Пожалуйста, послушайте диалог опять, уделяя особое внимание маркетинговой стратегии для "шелковички". |
| Then answer the following questions. | Затем, ответьте на следующие вопросы. |
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Are the sales figures for "silkies" in America very good? |
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| Yes, "silkies" has boosted the company's profit margin by forty percent. | |
| Is the rag trade in the UK doing well? | |
| No, it isn't. Many companies have gone to the wall. | |
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What is the price per yard of the fabric in America? |
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| The price is twenty dollars per yard for wholesalers. |